Privacy Policy

Last Updated: July 22, 2025

Welcome

Your privacy is important to us, and we provide this privacy policy to help you understand what data we collect, how it is used, and the choices available to you. The Privacy Policy also explains how to exercise your privacy rights and control your personal information.

Use Your Privacy Center for a quick guide to manage your data choices.

For those in California, Nevada, or located outside of the United States, see Privacy Rights By Location.

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY BEFORE USING OUR WEBSITE OR SERVICES. BY ACCESSING OR USING THE WEBSITE OR SERVICES, OR BY ACCEPTING OR ACKNOWLEDGING THIS PRIVACY POLICY WHEN THAT OPTION IS PRESENTED, YOU CONSENT TO THE PRACTICES DESCRIBED HEREIN. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, PLEASE DO NOT USE THE WEBSITE OR PROVIDE ANY PERSONAL INFORMATION.

Need help or have questions? Please reach out through our contact page or email us at privacy@southerneagleinsurance.com

Defined Terms

For clarity and consistency throughout this Privacy Policy, certain words and phrases are given specific meanings. These terms will appear capitalized within this document and should be interpreted according to the definitions provided in this section. Understanding these terms will help you better navigate and interpret the policies outlined below.

This Privacy Policy (“Privacy Policy”) explains how Brand Signals LLC (“Company,” “us,” “we,” or “our”) collects, uses, shares, and safeguards your information when you access or use our website, southerneagleinsurance.com (“Website”), or engage with any of the services, tools, or features we provide through the Website (collectively, the “Services”). By accessing or using the Website or our Services, you acknowledge and agree to the terms of this Privacy Policy.

“Privacy Policy”
This refers to the document you are currently reading, which explains how Brand Signals LLC collects, uses, stores, and shares information obtained through your interaction with our Website and Services. It also outlines your rights and choices regarding that information.

“Company,” “us,” “we,” or “our”
These terms refer to Brand Signals LLC, a business entity that owns and operates the Website and provides the Services. Any obligations, responsibilities, or commitments described in this Privacy Policy are those of Brand Signals LLC.

“Website”
The term “Website” refers to southerneagleinsurance.com, including all of its pages, features, and content. It also includes any subdomains, mobile versions, or related platforms that Brand Signals LLC may operate now or in the future.

“Services”
“Services” refers to all products, tools, features, functionalities, and resources offered by Brand Signals LLC through the Website. This includes, but is not limited to, insurance-related tools, quote services, educational content, customer support, and any other digital services that we may make available.

“Terms”
The term “Terms” refers to our Terms of Use, which govern the overall use of our Website and Services. This Privacy Policy is incorporated into and considered part of those Terms. Any capitalized terms not otherwise defined in this Privacy Policy will have the meaning assigned to them in the Terms of Use.

Summary of Services

The Website’s Services offer an online platform that helps individuals connect with companies offering a range of insurance products. The following points highlight how our Services work:

We partner with businesses, their representatives, and third-party providers who offer a range of products and services. These partners make up our network of advertisers.
Through the Website, you can learn more about various insurance options and request a quote. The choice to move forward with a purchase is entirely up to you.
The Company or Website is not an insurer or insurance agent. We do not sell any products or services directly on behalf of our advertisers.
By using our Services, you provide your information through a form hosted by a trusted third-party service provider on our behalf. This information may be shared with advertisers, insurance carriers, or other service providers to generate quotes or provide product details.

When you request a quote or fill out a form on our Website, the information you provide is collected directly by a trusted third-party service provider on our behalf. This provider may use your personal information to generate quotes and share your information with advertisers, insurance carriers, or other service providers. This process may involve the sale of your personal information as defined by California law. While we do not maintain or store this data, we receive a financial benefit when leads are generated.

The Website’s Services are limited to U.S. residents and are not designed in terms of insurance offerings for visitors from the European Union or other countries.

Information Handled by the Website

This Privacy Policy covers the types of personal information you may provide or generate while using our Services:

Information you enter into our forms
Information collected automatically during your visit
Details provided during calls with our staff or advertisers
Information shared by partners, advertisers, or from offline sources
Any other input you choose to submit

Parental Consent & Family Data Use

Our Services are intended for users who are at least 18 years old. We do not knowingly gather or disclose personal information from anyone under 18. If you are younger than 18, you must use our Website only with the involvement of a parent or legal guardian.

You may be asked to submit household information, including about children, as part of a quote request. By doing so, you confirm that you are legally permitted to provide the information on behalf of each individual.

Why this Information is Needed

We use this information to complete your quote requests and to better understand how users interact with our services. Each data category is described in further detail below.

By providing information through the Website, you give us permission to connect you with providers offering relevant products and services. This may include your name, phone number, vehicle details, and other information needed to match you with insurance companies that can offer you quotes tailored to your needs. The information requested will vary depending on the type of insurance or services involved.

Please note that all information provided via the Website is shared with the relevant providers to help them deliver accurate quotes.

How Information is Used

You consent to receive communications from us or a third party when you share your contact information. We use your information for the following purposes:

Completing your quote requests.
Following up to complete your quote requests.
Providing and improving our services.
Answering your questions.
Communicating with you by phone, email, mail, or text.
Detecting fraud and verifying identities.
Adhering to applicable laws.
Monitoring usage trends.
Enforcing our policies and Terms of Use.
Improving advertising, technology, and campaign effectiveness.
Sharing advertiser products and services.

Using your information helps us create a smoother and more personalized experience, from connecting you with relevant providers to improving how our Services function overall. While your details allow us and our partners to serve you better, we recognize that trust is earned. We take seriously the responsibility of handling your information with care and giving you clear choices about how it is used.

How Long Information is Retained

We retain your information for different periods depending on how it was collected and how it’s used. The following outlines how long we may keep your data and the factors that influence our retention decisions.

We save your information:

When you provide it through our Website and forms, until you request deletion.
For as long as needed to fulfill the objectives outlined in this Privacy Policy, including delivering services, unless a longer retention period is required by law.
As long as necessary to resolve disputes and enforce our rights.
Indefinitely if the data is anonymized.
For a limited time, in backup or disaster recovery systems, or as required by law.

Deletion requests can be made anytime by contacting us. However, we do not guarantee a specific timeline for deleting data; deletion might be delayed or put on hold to meet legal obligations or investigate Terms of Use violations.

How Information Security is Managed

We take steps to protect any personal information within our control using reasonable administrative, technical, and physical safeguards. When you provide information through forms on our Website, it is collected and processed by a trusted third-party service provider on our behalf. While we require these providers to implement appropriate security measures to protect your information, we do not control their systems or guarantee their security.

No data transmitted over the Internet or other networks can be fully secure. By using our Website and Services, you acknowledge these risks. If a security incident affects information within our control, we will notify you in accordance with applicable law. For incidents involving information collected and stored by our third-party partners, those partners are responsible for providing any legally required notifications. If you have questions about how your information is secured, please contact us.

Information Collected Through the Website

When you use forms on the Website, we automatically gather information related to your activity. This includes which pages and forms you access, your device and browser type, and how you use the site. Like many other websites, we use cookies and similar tracking tools. Here’s the type of information we collect:

Interaction and Navigation Data

How you arrived on our Website and which pages you visited.
The quotes and advertiser links you clicked on, with the time of those actions.
General patterns in use and demographic data.

Technical Information

Device and browser types.
IP address, used only to identify your region and handled according to applicable privacy laws.
Cookies or similar tools used to recognize your device.

Ad & Form Engagement

Data entered in Website forms.
How you respond to Website ads, emails, and other communications we send.

We use this information to improve the functionality of our Website and provide a better user experience. All handling of this data follows the principles described in our Privacy Policy.

Information Collected Through Phone Calls

Phone calls may occur as a result of your request for a quote, a follow-up by an advertiser or service provider, or as part of customer support. These calls may be initiated by you, our Company, or one of our advertising or service partners. Regardless of who initiates the call, any personal information you share during the conversation may be collected and used to fulfill your request or improve services.

Calls may be recorded or monitored for quality assurance, training, compliance with legal obligations, and to verify consent or transaction details. Information shared during the call may be disclosed to relevant third parties to deliver personalized quotes, ensure regulatory compliance, or address customer service inquiries.

Information Collected From External Partners

Information about you may come to us from suppliers, contractors, consultants, service providers, and third parties, as well as from other online or offline sources. We combine this information with your data to improve our services, including targeting the right advertisements and measuring their effectiveness.

Examples include:

Advertisers providing details about whether they gave you a rate or if you purchased from them.
Advertisers and third parties sharing information gathered when you interact with their websites.
Publicly available sources providing data, such as address or phone number updates.

Information Collected Through Tracking Technologies

We and our business partners may automatically collect information using tools like cookies, session storage, web beacons, and more. We don’t control how third parties collect or use your information for interest-based advertising, but some may offer options to opt out.

Here are some ot the tracking technologies we may use on our Website:

Cookies: Small files stored on your device by your browser. Some features of our Website rely on cookies. You can disable cookies in your browser, but doing so may affect Website functionality.
HTML5 Session Storage: A type of web storage that allows websites to store data in your browser while you’re using a site. Some features on our Website may use it to remember your preferences and how you move around our site during your visit.
Tracking Pixels:
Web Beacons: Also known as clear GIFs or pixel tags. These are small elements embedded in pages or emails to track actions like page visits or email opens. They help us collect statistics about how our content is used.
Web Widgets: Stand-alone tools embedded on our Website, such as social media buttons or chat features. These may collect information based on how you interact with them and are often governed by the third party’s privacy policy.
Script Tags: Lines of code added to our Website to run functions or connect to external services. These may track behavior, load content, or support advertising and analytics.
JavaScript Tracking Scripts: Code used to gather details about how users move through and interact with the Website. This helps improve performance and user experience.
ETags: Short for entity tags. These are part of how browsers store cached content. They can be used to recognize returning visitors and track behavior across sessions.
APIs: Interfaces that allow different software systems to communicate. Some features on our Website may use APIs to collect information such as your location or browser settings.
Server Logs: Automatically generated records that help us monitor and maintain the performance and security of the Website. These may log access times, visited URLs, and system errors.

Disable Online Tracking Technologies

You can usually manage or disable cookies and online trackers through your browser or device settings. This includes stopping cookie acceptance altogether or getting notified before cookies are set. See the table below for directions covering various browsers and devices. Please remember that your specific version or model may differ, and methods can change over time.

Linked Service	Opt-out Method	Effectiveness	Last Verified
Google Support	Browser setting	Only in current browser	7/22/2025
Apple Support	Browser setting	Only in current browser	7/22/2025
Mozilla Support	Browser setting	Only in current browser	7/22/2025
Microsoft Support	Browser setting	Only in current browser	7/22/2025
Google Analytics	Downloadable tool	Blocks analytics tracking only	7/22/2025
Bing Ad Preferences	In-browser setting	Limited to Microsoft ads	7/22/2025
Microsoft Choice	In-browser setting	Limited to Microsoft services	7/22/2025

It is important to understand that opting out of cookies and tracking tools will not prevent all personalized advertising. Ad networks from which you have not opted out may continue to show you customized content. Additionally, you may still see non-targeted ads that do not reflect your interests. These preferences must be set for each device and browser you use to visit our Website and web forms.

Information Collected from Additional Communications

When you contact us through any communication channel, we may collect the information you choose to share. We use this information to respond to your inquiry, address your concerns, improve our services, or maintain records as required by law.

Depending on the nature of your message, this information may also be shared with relevant service providers or advertisers if necessary to fulfill your request, such as clarifying a quote or resolving a service-related issue. We handle these communications in accordance with applicable legal requirements, and the information is retained for as long as necessary to resolve the matter or comply with recordkeeping obligations.

Please avoid including sensitive personal details in these communications unless specifically requested and secured, as these channels may not always be encrypted.

Information Shared with Advertisers

Your information is shared with advertisers who can offer quotes for relevant products. For example, if you submit an insurance quote request, we share your details with insurance providers who can give you quotes. By using the website, you agree that your information may be shared with agents, carriers, brokers, lead aggregators, and other providers. Please note the following:

By requesting a quote, you allow advertisers to contact you through phone, text, email, mail, or other ways based on your contact details. Contact may be to complete your quote request or to offer other products you might want, even if you are on the National Do Not Call List or have opted out of calls or emails through similar programs. To stop receiving contacts, you must contact the advertiser directly and follow their opt-out process.
Depending on the product you request, we share different information with advertisers. For example, vehicle details for auto insurance, home details for home insurance, and contact information such as phone number, email, and home address are shared in most cases.
The details we share with advertisers, along with any you give them directly, are covered by their privacy policies. We encourage you to read these policies to understand how they handle your information and your rights. Advertisers may keep your information regardless of whether you purchase their services.
Any personal information held by our advertisers about the consumer is required to be kept secure. The use of this information is subject to our agreements and to applicable laws.

Information Shared with Third Parties

We may share your information with third-party partners who support the operation and delivery of our services. These entities include vendors, service providers, contractors, and other organizations that perform functions on our behalf. The sharing of information with these third parties is conducted for specific, permitted purposes that are necessary to maintain, improve, and secure our services, comply with legal obligations, and ensure responsible business practices.

We work with third parties who may receive your information to:

Improve ad targeting with aggregated data that does not identify you.
Measure the success of our campaigns and website.
Help prevent fraud.
Fulfill legal, safety, and security obligations, such as:
- Responding to legal requests or court orders.
- Investigating possible violations of our policies.
- Protecting the safety and rights of all involved.
- Addressing fraud or security concerns.

Information Shared Through Third Party Interactions

Our Website and web forms may contain links and content from third parties. The information you provide may be shared alongside advertiser content and lead you to advertiser websites to learn more about their products and services.

When you interact through these partnerships, your information is provided to advertisers, third parties, and our Company. We are not responsible for information shared on advertiser or third-party sites.

Information Shared Due to Company Changes

In the event of a business transaction such as a merger, acquisition, financing, or bankruptcy, your information may be shared with another company involved in the process. This may occur at various stages of the transaction, including before and after the deal is finalized. Specifically, your information may be shared in the following ways:

Shared during due diligence so the other party can evaluate the business.
Transferred as part of the sale or transfer of assets.
Disclosed to lenders or investors as part of a financing event.
Provided to legal or financial advisors involved in the transaction.
Retained or used by the acquiring company once the transaction is complete.

The use of your information by the receiving party will be subject to applicable privacy laws and may follow the terms of this Privacy Policy.

Your Privacy Center

We understand that your personal information is important and that you may want to control how it is collected, used, and shared. The choices available to you may vary depending on applicable laws and the type of data collected. To help you manage your privacy, we provide several options outlined below.

Before processing any privacy-related request, we may ask for additional details to verify your identity. We may deny a request if it risks the privacy of others or violates applicable laws.

Communication Preferences

We only manage our own email, phone, and marketing lists. To adjust your preferences:

Email: Click the “unsubscribe” link in any email you receive from us.
Text Messages: Reply “STOP” to any text you receive from us.
Phone or Mail Preferences: Submit a request through our opt-out form.

Please note: To stop communications from third parties, you must contact them directly, as they maintain separate policies.

Cookies & Tracking

We use cookies and other tracking technologies to improve your experience. For more details on how to manage these tools, visit our Cookies and Other Technologies section.

Additional Privacy Options

You may also take the following actions to exercise more control over your information:

Revoke Consent to Share Data: Request that we stop sharing your submitted data with additional advertisers.
Limit Use of Data for Marketing: Request that your information not be used for remarketing or profiling.
Use Data Only for the Quote Request: Ask that your information only be used to fulfill your original quote request.
Do Not Anonymize Data: Request that your data not be used in de-identified or aggregate datasets.
Complaint About Data Sharing: Report any suspected misuse of your information by a third party.
Inquire About Past Use of Data: Request a list of advertisers or service providers that may have received your data.

All requests can be submitted through our opt-out form. To submit a valid request, state which right you are exercising and describe the scope. We will respond within 45 days, as required by law. If needed, we may request more information for identity verification. Requests to view or erase data may be rejected if identity cannot be confirmed.

Privacy Rights by Location

Individuals residing in California, Nevada, or who are citizens of a European Economic Area (EEA) Member State should carefully review the sections below to understand the specific privacy rights afforded to them under applicable regional laws.

Due to privacy regulations varying by jurisdiction, the options and processes for exercising these rights will differ depending on your place of residence. Please refer to the relevant section that corresponds with your location to learn more about your rights and the scope of those rights.

California Privacy Rights

If you reside in California, you are entitled to certain rights and disclosures regarding your personal information under the California Consumer Privacy Act (CCPA) and other applicable California privacy laws.

The following section provides detailed information about the categories of personal information we collect from California residents, how that information is used and disclosed, and the specific rights available to you under California law. These rights are designed to give you greater transparency and control over your personal data, and they apply regardless of whether you interact with our Company through our Website, forms, or communications.

Overview of Use and Data Shared: For more information on the types of information we collect and where that information comes from, review the section titled Information Handled by the Website. We use and share these categories of personal information for the business purposes described in How Information is Used.
Opt Out of Data Sale: We sell personal information to third parties, including advertising partners and lead providers, for monetary and other valuable consideration. Under laws such as the California Consumer Privacy Act (CCPA), residents of California and certain other jurisdictions have the right to opt out of the sale or sharing of their personal information. If you wish to opt out of the sale or sharing of your personal data, you can: Use our Do Not Sell or Share My Personal Information form, email us at privacy@southerneagleinsurance.com, or mail us. You can find our mailing address at the end of this Privacy Policy.
Categories of Information Sold: Over the past 12 months, we have sold or shared certain personal information, including names, addresses, phone numbers, emails, service records, website activity, general location data (like city or ZIP code), and insights about user preferences. This information was shared with advertising networks and licensed insurance providers to help deliver ads, provide quotes, and support lead generation. We do not knowingly sell personal information of anyone under 18 years old.
Shine the Light Law Requests: Under the Shine the Light law, individuals residing in California may submit one request per year regarding our disclosure of specified personal data to third parties for their direct marketing. Requests are valid only when submitted through our opt-out form. Upon verification, we will send a summary within 30 days listing the types of information shared and the entities that received it, along with their contact information.
California Consumer Information Requests: You have the right to ask us to remove your personal data. You can also ask for details like what types of information we collected, where it came from, who we shared it with, and the reasons we collected or sold it.
Authorized Agent Requests: California residents may designate an authorized agent to submit privacy-related requests on their behalf. To protect your information, we require written proof of the agent’s legal authority to act on your behalf. In some cases, we may also contact you directly to verify your identity before processing the request. This step helps safeguard your information and comply with California’s privacy laws.
Minors Under 18: We do not knowingly sell the personal information of California residents under the age of 18. If we become aware that we have collected personal information from an individual under the age of 16, we will delete such information promptly unless we receive verifiable consent from the minor (ages 13–18) or a parent/legal guardian (if under 13) to retain or use it. If you are a parent or guardian and believe we have inadvertently collected personal information from a child under 18, please contact us immediately through our opt-out form or by email at privacy@southerneagleinsurance.com so we can investigate and take appropriate action.
Protecting Data from Unwanted Use: When we provide advertisers with information about how users interact with our Website, it may be considered a sale under California law. This data can include cookies, browser history, or other identifiers used for audience targeting. If you want to block or limit tracking, visit the Information Collected Through Tracking Technologies section for instructions. To opt out of additional data uses for marketing purposes by third parties, submit a formal request through our opt-out form.
Non-Discriminatory Rights: You will not be denied products or services for requesting data access or other rights under California law. If certain advertisers require specific data to issue quotes, your decision not to share that data may limit the availability or scope of results returned to you.

Your rights under California law, including access, deletion, and opt-out rights, shall be honored in accordance with applicable legal standards. We reserve the right to verify all requests prior to processing and to deny those that are not legally compliant or that would compromise the rights of other individuals. Please use our opt-out form to initiate any formal request.

Nevada Privacy Rights

Nevada law provides residents with specific rights concerning the collection and sale of their personal information. These rights are outlined in Chapter 603A of the Nevada Revised Statutes, which is designed to give individuals greater control over their personal data when interacting with commercial websites and online services. This section explains your rights, how to make a request, and what to expect once you do.

Definition of Sale: Under Nevada law, a “sale” typically means the exchange of personal information for monetary consideration to a person who then licenses or sells that information to others. We do not currently sell personal information under this definition. However, you may still submit an opt-out request, which we will keep on file in case our practices change.
Submitting a Request: You may opt out by adjusting your cookie consent settings as outlined in our Information Collected Through Tracking Technologies section or by submitting your request through our opt-out form.
Response Timeframe: We will respond to verified opt-out requests within 60 days. If more time is needed, we will notify you and may extend the response time by up to an additional 30 days.

We recommend keeping a copy of your request for your own records, especially if you choose to submit it via email. Doing so can help you follow up if you do not receive a confirmation within the expected timeframe.

International Privacy Rights

We only offer our Service to users within the United States. Our Website, web forms, and all associated services are intended solely for use by individuals residing in the United States, and we do not knowingly target or market to users located outside of the country. This Privacy Policy explains how we collect, use, and share personal information from U.S.-based visitors who access or interact with our Website and forms.

If you choose to access our Service from outside the United States, you do so at your own initiative and understand that your personal information may be stored and processed in the United States. The data protection and privacy laws in the United States may differ from those in your home country and may not provide the same level of safeguards.

If the laws of another jurisdiction apply to your data or your use of our Service, we will comply with those laws to the extent required. However, our services are not designed to meet the legal or regulatory requirements of any jurisdiction outside the United States.

How to Opt Out

Under California law, you have the right to direct us and our third-party service provider not to sell your personal information. Although we do not store your data, we work with third parties who process it to deliver services. If you wish to opt out, you may:

Submit a request through our Do Not Sell or Share My Personal Information form shown below\
Email us at privacy@southerneagleinsurance.com.
Mail us at the address found in the Privacy Questions section below.

We will communicate your request to the third-party service provider managing the data to ensure compliance with California law.